About Active Vita
We are a family-run sports nutrition company based in Singapore, dedicated to fuelling athletes with science-backed, real-world-tested nutrition. Our mission is simple: to make sports nutrition easy to understand, practical, and highly effective.
Every product we develop is rooted in scientific research and designed to support athletes achieving their best.
Fuel smart. Perform better. Recover faster. Because you want to be at your best when it counts.
Why did we develop these products?
At the core of every great endurance performance is a well-balanced approach to fuel, hydration, and conditioning. One of our co-founders, Aschton, is a passionate mountain runner and triathlete. Qualifying for the Triathlon World Championships, a certified triathlon, strength & conditioning, and nutrition coach, he has spent years refining his approach to sports nutrition. From peanut butter sandwiches and nuts to dates and Turkish delights, he experimented with countless fuelling strategies during training and racing.
Through experience and science, Aschton discovered that proper fuel intake, hydration, and electrolyte balance are critical—not just for energy, but for recovery, preventing cramps and maintaining endurance over long sessions. However, the available products often fell short: insufficient key ingredients, difficult to digest, mixability was off, artificial additives were common, excessive fillers were added, price did not match the quality and the taste was not great
That’s why we set out to create a new standard in sports nutrition — one that prioritizes high-performance fuelling with clean, effective ingredients. Our formulations deliver optimal nutrient ratios based on science. Whether you’re sweating it out in extreme heat, tackling an ultra-endurance challenge, or pushing through high-intensity training, our nutrition is designed to be easily integrated into your training and racing plans so you can keep on going strong.
We believe that sports nutrition should be simple, effective, and built for athletes. Tested in real-world conditions by real people, our nutrition is made to support endurance, ultra-endurance, and intermittent sports alike. No gimmicks — just smart, science-backed nutrition to help you perform at your best and focus on what truly matters: the sport you love.
